eftpos has become the first card payments platform to adopt the Australian Made logo, demonstrating the company’s ongoing commitment to Australian consumers, merchants and the local industry.

Australian Made CEO, Mr Ben Lazzaro, said eftpos is one of the best-known and most innovative technologies to carry the famous green and gold kangaroo Australian Made logo.

He said the combination of two authentic Aussie icons makes a strong statement to the marketplace.

“eftpos is a household name and it’s wonderful to think that when consumers are next at the checkout buying Aussie products, they can be doing so via the eftpos system – another fantastic Aussie innovation,” Mr Lazzaro said. “The organisation should be commended for its commitment to local payments development and providing Australians with best-in-class systems and solutions.”

eftpos Managing Director, Mr Stephen Benton, said eftpos wanted to celebrate its Australian roots and ownership, hence its decision to join Australian Made.

“Our Australian-ness is very important to us, to our members, merchants and consumers,” Mr Benton said. “eftpos is a payment functionality that has operated in Australia for 34 years and being Australian strongly influences the way we operate our daily business – it’s who we are and what we do.”

Launched in 1984 as one of the world’s first electronic payment platforms, and recently upgraded through infrastructure and product development, the eftpos system enables Australians to take control by spending their own money.

Mr Benton stressed that the eftpos points of difference included security, reliability, cash out and transactions being processed in real-time, which means consumers always know what their bank balance really is.

“We pay our taxes in Australia and all our transactions are processed here, not offshore. Our rock-solid platform, with built-in system redundancy, provides stability and security. There hasn’t been a single eftpos network outage since the current platform launched in 2014,” Mr Benton said. “We are now developing ways to help customers keep control of their money whilst having access to state-of-the-art functionality, like instantly paying their friends over mobile phones, or paying for public transport using their eftpos card or mobile.”