It’s been a busy quarter for the marketing team with a number of merchant routing partners launching programs to drive further eftpos volume.
These include a 12 month usage promotion at United Petroleum. In the two months since launch there’s been 4,000 entries. Our early data insights are showing that United has an increased portion of tapped MND transactions, potentially displacing credit. It’s early days however and we continue to optimise the campaign through testing a number of channels and variables via regular engagement with the United team.
Next month Chemist Warehouse will roll out their second of three cash out promotions. The first promotion in July saw their cash out volumes almost double from prior months. We are testing different levers including staff incentives with the goal of driving cash out behaviour at POS.
This is particularly important as contactless cash out, especially for mobile is a key differentiator for eftpos to own.
More merchant marketing activity to come including BP, Hungry Jacks and McDonalds.
Last month we also launched our eftpos promotions platform with Suncorp for Apple Pay MND. This was a first, promoting a consumer offer in Apple Pay to drive take up and usage. Early reads are showing a 4% increase in transaction volume during the campaign. Our valued finance team are analysing the results, including tracking individual and portfolio post campaign data to identify drivers of habitual behaviour.