In partnership with Australian Fintech Verrency, eftpos is now live with a card-linked offers loyalty solution that provides meaningful value for millions of eftpos enabled cardholders.

Together with eftpos, the Verrency solution enables loyalty program providers to give cardholders rewards and discounts for making eftpos transactions on around 51 million Australian eftpos-enabled proprietary, multi-network debit and multi-network credit cards at participating merchants.

Loyalty Now is the first loyalty program provider to take up the eftpos and Verrency offering for their loyalty members, with more loyalty programs set to join in the coming months. With Loyalty Now, eftpos cardholders will have access to over three thousand attractive merchant offers with many more valuable offers to be added.

The launch represents a win-win for the Australian market. eftpos cardholders will now never miss an opportunity to be rewarded at participating merchants and for the increasing number of Australian businesses choosing to route their debit transactions to eftpos to access potential cost savings.

Verrency Chief Commercial Officer Jeroen van Son said: “As an Australian Fintech success story, Verrency is proud to support eftpos as Australia’s own payments network, to enable payments innovation at speed and at scale for the benefit of Australian eftpos cardholders”.

Through an API connection, loyalty program providers access a simple low-cost solution to match payment card transactions with merchant offers, while protecting consumers information through the use of anonymised cardholder data.