eftpos is a company driven by its brand purpose – to do good for Australia. To deliver on this purpose, eftpos is transforming what it does and how it does it.

eftpos is embracing the energy and innovative thinking of a start-up, investing in people, product design, infrastructure and overall capability.

As eftpos focuses on evolving its brand and marketing strategy as part of the transformation, the company has engaged the expert teams at Bohemia Group and Richards Rose to help lead these efforts.

It was imperative eftpos found commercially minded agencies to work with the company through this next growth phase. eftpos needed teams that could deliver market leading strategy, big critical thinking, transparency, progressive use of data and technology to measure and optimise impact.

eftpos is excited to work with Bohemia, with their remit covering media strategy, content strategy and implementation, media planning and media buying across all channels.

The team at Richards Rose won a competitive pitch for the eftpos business last month. The agency’s responsibilities includes B2B and B2C marketing communications across all channels.

Selecting the right agency partners to join eftpos on its transformation journey is an important step. eftpos is centered on driving growth, changing the way Australians pay for the better and becoming the preferred digital payments brand with enriched utility and value for today’s world, and the one coming.