Loyalty program providers can now access matched eftpos transaction data to reward customers who choose to pay with eftpos for their everyday spending. Providing access to more than 51 million eftpos-enabled cards in use1, including eftpos proprietary, multi-network debit and multi-network credit cards, more consumer transactions are now eligible for rewards with participating loyalty program providers.
A move towards least cost routing2 means more opportunity for loyalty providers to grow their programs through a larger customer transaction base by now accessing eftpos transaction data for both existing and new loyalty program customers.