New survey reveals Australians back small businesses on debit card fees
New research reveals Australian consumers are overwhelmingly in favour of small businesses being given the ability to choose the cheapest option to process debit card payments through Least Cost Routing (LCR).
eftpos CEO Stephen Benton said: “The new survey found that 83% of respondents now think it’s important for merchants to be able to select the lowest cost network, a figure that highlights growing public awareness and concern over business costs in the COVID environment.
“The new research shows that Australians clearly recognise and identify with the pressures small businesses face, and the importance of keeping their costs down”.
The cost of debit card fees is now critical to small business because they have replaced cash as by far the most common way to pay in Australia, representing nearly 9 billion and almost 70% of total electronic retail transactions annually.
The new research shows an eight-point rise since the previous survey three years ago, a jump that demonstrates that consumer support for Least Cost Routing (LCR) has moved up the agenda for everyday shoppers and gained their widespread support.
It also suggests that consumers are increasingly understanding the potential economic benefits to be gained from LCR, with 45% of consumers indicating they thought that merchants were likely to pass on any fee savings to their customers, up 12 points since the last survey.
Publicly supported by Treasurer Josh Frydenberg as a key competitive mechanism to help level the playing field between small businesses and their larger peers with more market power, LCR lets merchants decide what payment ‘rails’ debit card transactions run down based on the lowest cost.
Mr Benton said the research also showed, that when asked about which payments network Australians would prefer to process their online or tap debit card transactions, 66% of consumers have no preference in network or would prefer to use the low-cost Australian eftpos network, rather than international schemes.
Of those that nominated a network preference, eftpos was the preference for 28 per cent, with Visa and Mastercard only being preferred by 20% and 15% respectively.
The vast majority of cardholders (91%) believe merchants processing via the eftpos network would not have a negative impact on their payment experience online or instore.
The research findings echo ongoing public support expressed via an online petition on Least Cost Routing, which has now been signed by over 15,000 people.
The petition is supported by a leading group of influential industry organisations including the Australasian Convenience and Petroleum Marketers Association (ACAPMA); Australian Association of Convenience Stores (AACS); Australian Chamber of Commerce and Industry (ACCI); Australian Lottery and Newsagents Association (ALNA); Council of Small Business Organisations Australia (COSBOA); Franchise Council of Australia (FCA); Institute of Certified Bookkeepers (ICB); MGA Independent Retailers / Timber Merchants Association (TMA); National Retail Association (NRA); and the Restaurant & Catering Industry Association of Australia (R&CA).
COSBOA CEO Alexi Boyd said she was pleased to see increasing public backing of the need for small businesses to keep their costs down.
“People know that small businesses are under intense pressure right now, and Australians clearly have a preference for merchants to choose their own destiny when it comes to debit card fees – whether it’s in stores, on mobile or online,” Ms Boyd said.