New eftpos marketing out and about

By now many of you will have seen the new eftpos marketing campaign while you are going about your daily business.

Whether you are shopping at the local mall or enjoying social media, the campaign in now front and centre for millions of Australian consumers and businesses, with its simple message - ‘your money, well spent’.

The campaign celebrates how choosing eftpos can help you stay on top of your day to day money, spend wisely on the everyday things that bring you joy and in doing so live a fuller life within your means.

You may have seen it recently on screens, Out of Home, digital and social.

eftpos VMO Chatswood
29-04-2021
VMO Chatswood eftpos

eftpos to join Intersekt FinTech showcase

eftpos will showcase one of its recent FinTech collaborations at Intersekt next month.

The Intersekt conference in Melbourne is the leading, most thought-provoking gathering of Australian FinTechs, hubs, accelerators, policymakers, regulators, investors and advisors, devoted to examining, discussing and unlocking the potential of Australia’s FinTech market.

During the conference, eftpos’ CIO Ben Tabell will take to the stage with Verrency to talk about their partnership, using the eftpos API program for a card-linked offers loyalty solution that provides meaningful value for millions of eftpos enabled cardholders.

The Verrency solution enables loyalty program providers to give cardholders rewards and discounts for making eftpos transactions on around 51 million Australian eftpos-enabled proprietary, multi-network debit and multi-network credit cards at participating merchants.

The eftpos public API program represents a great opportunity for Australian FinTechs to innovate on the eftpos network, with access to hundreds of thousands of merchants across the country.

Intersekt
29-04-2021
Intersekt

eftpos’ new hybrid working model and why together is better

To Ashley Williams, Chief People & Culture Officer, the eftpos culture is what excites her the most. Particularly the genuine connection team members have to their work and each other.

Appreciating that people can learn so much in a smaller company due to the broad nature of roles, Ashley is focused on supporting and enhancing the eftpos Group culture, and to lift the commerciality of eftpos, voice of the customer, alignment, clarity, capabilities at both an organisational and personal level.

eftpos’ new hybrid working model is one project intended to realise the best of both worlds for the eftpos team. Pioneering a new way of working the long-term objective is for employees all to feel a real sense of purpose at work, while at the same time be able to embrace the non-work aspects of our life.

Ashely explains that while establishing the new ways of working at eftpos, the team is also driving a new program of work to define Group Values and intersections of the expanded eftpos Group of businesses which including connectID and Beem It. It’s all about how to best leverage the people, brands, capabilities and resources.

An eftpos value, which really is a universal value is “Together is Better” – together we achieve more than alone, and this is always true. eftpos is in the process of integrating the three businesses to form one collective whole, whereby the different businesses can retain their uniqueness and strengths.

This was top of mind as Ashley and others attended an all employee eftpos group offsite in April. The day was designed around coming together as one team, connecting and meeting new faces in person, which as we all know has been significantly impacted over the past year.

The entire eftpos team were inspired and enthralled hearing from two special speakers. Including World Cup of Martial Arts Gold Medallist Nadine Champion, who has dedicated over thirty years of her life to studying martial arts and discovering practical tools for strengthening the mind, developing resilience and building courage.

In addition, Anyier Yuol, spoke about having a Growth Mindset and the importance of resilience, positivity and adaptability. Anyier was able to share how these strengths empowered her to be vocal about the need for Diversity & Inclusion in the Australian workforce. Believing so much time is often wasted talking about Diversity and Inclusion without taking any practical actions.

Ashley believes this is a crucial point and is personally passionate about challenging perspectives; believing we all can promote a culture of acceptance and inclusion. Starting with having a dialogue until we are all comfortable and no longer have the fear of saying the wrong thing. 

eftpos’ purpose to do Good for Australia is a way in which the eftpos team can focus our social contribution on where it is most needed. Ashely says knowing we are doing good for the community is a great feeling, is another reason why it makes her proud to part of the eftpos team.

As a concluding thought Ashley reveals that work is a thing we do, not a place we go. We all want to stay connected and supportive of each other as human beings while striving to make this life juggle more enjoyable. And that why together is better at eftpos.

eftpos hybrid
29-04-2021
eftpos hybrid

eftpos and Hedera Hashgraph feature at Blockchain Week 2021

In Australia’s first-ever national Blockchain Week, eftpos’ Ben Tabell and Rob Allen were joined by Hedera’s CEO & co-founder Mance Harmon, to discuss eftpos and the potential benefits that Enterprise Grade Distributed Ledger Technology (DLT) brings to for Australia’s Digital Economy.

As a third-generation DLT, Hedera Hashgraph aims to solve for a number of issues encountered by earlier generations of blockchain technology including scale, security and performance.

Since mid-2020 eftpos has been collaborating with Hedera on a successful micropayments proof-of-concept, and now as a Hedera Governing Council member, eftpos will soon run Australia’s first Hedera network node and help shape the digital assets landscape in Australia.

On the Hedera Governing Council, eftpos is joined by a group of well-respected and diverse organisations including Avery Dennison, Boeing, Dentons, Deutsche Telekom, DLA Piper, FIS (WorldPay), Google, IBM, LG Electronics, Magalu, Nomura, Standard Bank, Swirlds, Tata Communications, University College London (UCL), Wipro, and Zain Group.

The Council members which are decentralised across geography, industry and time, in addition to a focus on regulatory compliance, contribute to building the trust layer for the internet.

Designed to be the most decentralised governance model for a public ledger, the Hedera Governing Council oversees a global network of nodes that aims, among other things, to enable low-cost micropayments for a range of use cases such as the Internet of Things (IOT) microtransactions and access to content streamed over the internet.

The relationship with Hedera is part of eftpos’ digital strategy, as we increasingly move into the Digital Economy, with online capability and other services such as digital identity and mobile wallets.

Australia’s Digital Economy future state is potentially very different from the one we have today, so this requires effort to envisage the issues and needs in the long term.

As a national payment provider, eftpos needs to be informed by experimentation and innovation, so we are not just for here for the present, but importantly also for the future.

Looking into the near-term future, enabled through DLT, the use cases need to be scalable, secure and facilitated at a very low fixed cost. With this infrastructure in place, we will open entirely new business models.

This is a natural extension of the eftpos payments network that we operate on, focused on facilitating low cost commerce for Australia.

Working closely with companies and applications such as Hedera and the other Council members, eftpos is planning for the next chapter in the payments evolution, and more ways to deliver a secure, transparent and digital ready future for Australia.

eftpos blockchain
29-04-2021
eftpos blockchain

eftpos has a new brand logo and campaign!

This month eftpos unveiled a new-look logo and brand refresh to better reflect the brands digital transformation.

The new look is a key component of our much broader digital payments strategy, as we focus on creating greater value, ease and security for consumers and businesses.

The new logo and fresh brand colours follow the announcement of the eftpos digital product and technology strategy rollout over the next two years, which aims to make it easier for Australians to manage their own money and live a better life in the digital world.

It’s a bold and distinctive look and feel across every touch point – in store, on mobile and across all digital platforms.

The magenta colour is vibrant, modern, and highly distinctive. The evolved, stylised ‘digital e’ now perfectly represents the brand and its exciting future.

eftpos is one of Australia’s most iconic brands, and we were careful and thoughtful about how we needed to evolve it for the future.

It appeals to all Australians, including millennials who embrace the digital economy.

Extensive market research and consumer feedback from pre-launch testing has been extremely positive, confirming the new brand retains all the elements they uniquely associate with eftpos as a humble Australian innovator doing good for Australia.

The trust, convenience, and security they have come to know when using eftpos remains, and at the same time we are innovating and advancing for the future.

This brand refresh is a key component of our much broader digital payments strategy, focussed on creating greater value, ease and security for consumers and businesses by enabling compelling innovations for members, FinTechs and retailers that enhance the digital commerce experience.

eftpos which is best known historically for helping Australian businesses and consumers with low cost and secure payment options instore, is now also available to Australian businesses that accept online card-on-file transactions from their customers.

Which is why the dynamic, legible lowercase ‘e’ design of our new logo has been purposefully conceived for the digital environment.

This was an important milestone in eftpos’ Australia-first digital product strategy which also enabled the next stage of new value-added services for the Australia market.

The new brand rollout will be a staged roll out due to the brand’s extensive presence, with over 50 million cards to be updated along with hundreds of thousands of eftpos acceptance marks displayed by merchants across Australia.

It will start to appear across eftpos assets including our website, consumer marketing campaigns, external communications and merchandise first. Over time it will begin to appear across our Members and stakeholder channels such as mobile and digital, new cards, terminals and merchant point of sale branding.

eftpos’ new brand platform ‘Your money, well spent’ will be the first to use the refreshed brand logo.

The campaign idea celebrates how choosing eftpos in your mobile wallet can help you stay in control and spend wisely on the everyday things that bring joy. And because they’re earned, not borrowed like credit, it’s ‘Your money, well spent.’

Coming to life across an engaging and educational launch campaign with contextual placements across screens, OOH, digital and social at the end of March.

As we continue to navigate the impacts of the global pandemic, eftpos is supporting Australian businesses by promoting a range of low-cost payment options and rolling out new value-added services.

The evolution of our brand combined with our new digital product strategy is critical, allowing us to demonstrate ‘Good for Australia’ story and to optimise the growth for the benefit of Australia.

Anthony Dumont – Head of Brand and Marketing, eftpos

eftpos has a new brand logo and campaign!
31-03-2021
eftpos has a new brand logo and campaign!

connectID applies to become first accredited non-govt digital Identity exchange

eftpos has applied to become the first non-government accredited operator of a digital identity exchange in Australia, ahead of its plans to launch its solution connectID  later this year.

During the Select Committee on Financial Technology and Regulatory Technology hearing earlier this month, eftpos CEO Stephen Benton announced the company had applied to the Digital Transformation Agency to become the first non-government accredited TDIF exchange in Australia.

The TDIF is a series of policies and standards that underpin the government’s national federated identity model, including the accreditation of government agencies and private sector organisations.

Only the government’s exchange, operated by Services Australia, is currently accredited under TDIF, while the Australian Taxation Office and Australia Post are the only accredited identity providers.

Similar to the government’s identity exchange, connectID solution acts as a broker between identity providers to allow organisations to verify identity.

More on connectID

connectID applies to become first accredited non-govt digital Identity exchange
30-03-2021
connectID applies to become first accredited non-govt digital Identity exchange

eftpos Roadmap Update aims to drive competition and improve consumer experiences as digital innovation takes off

eftpos has today released its Product Roadmap 2021 Update, which aims to drive payments competition and improve consumer experiences in Australia’s fast-growing digital economy.

The Product Roadmap updates the delivery dates for a suite of initiatives and enhancements including in-app payments, enhanced fraud protection, a Digital Identity network, mobile wallets, QR Codes, APIs and eftpos online payments, such as enhanced fraud protection for additional use cases. Many of the initiatives have been in train for many years and the Product Roadmap provides greater clarity to Members, FinTechs and retailers on delivery dates that enhance the digital commerce experience.

eftpos CEO Stephen Benton said the Product Roadmap aims to enhance consumer convenience and lifestyle choices and help local businesses grow at a low cost.

Mr Benton said the Product Roadmap was specifically designed to support Australia’s fast growing digital economy while enabling compelling home-grown innovations for eftpos’ members, FinTechs and retailers.

“The Product Roadmap updates our schedule for key technology rollouts by eftpos, its members and technology partners over the next two years which aim to create greater value, ease and security for Australian consumers and businesses transacting in the digital economy,” Mr Benton said.

“This represents a platform for persistent innovation and transformation for eftpos as we move to underpin Australia’s digital economy in the same way we have done for Australia’s point-of-sale retailers for more than 35 years.

“It helps eftpos, as an Australian-based payments company bring real competition to big international payments players in the Australian digital economy, with home-grown innovation, choice and potential cost savings for local businesses,” Mr Benton said.

“And it comes at a time when Australians are increasingly turning to shopping online, and businesses are looking to digital innovation to improve productivity and efficiency as the nation continues to deal with COVID-19 and recovery. That’s good for Australia.”

The eftpos Product Roadmap 2021 Update follows the release of the company’s digital and technology strategy in December 2020. It has five key elements:

  • Mobile Wallets
  • eCommerce
  • Digital Identity – connectID
  • APIs and Fintech access
  • QR Acceptance & Experiences Platform

eftpos Chief Product Officer Matt Barr said one of the many product initiatives was in-app mobile payments, supporting the growing use of mobile payments by Australians.

Mr Barr said that by early 2022, Australians should be able to use tokenised eftpos payments within mobile apps via their preferred mobile wallet on their smart device.

“This is just one example of the Product Roadmap giving merchants more opportunities to potentially lower their costs and consumers more convenience and choice, when using mobile payments in store or within a mobile app,” Mr Barr said.

Download the 2021 eftpos Product Roadmap here

eftpos Roadmap Update aims to drive competition and improve consumer experiences as digital innovation takes off

eftpos Roadmap Update aims to drive competition and improve consumer experiences as digital innovation takes off
30-03-2021
eftpos Roadmap Update aims to drive competition and improve consumer experiences as digital innovation takes off

eftpos launches new brand campaign championing living & spending mindfully — ‘your money, well spent’

Author: Anthony Dumont – Head of Brand and Marketing, eftpos

Following the unveiling of the brand’s new-look logo earlier this month, eftpos has launched its new brand campaign platform, ‘your money, well spent’, with the idea centred around championing living and spending mindfully as a key aspiration for Australian millennials.

The campaign kicks off from 28th March and will come to life over several months through an engaging and educational national campaign with contextual placements across screens, OOH, digital and social.

Anthony Dumont – Head of Brand and Marketing, eftpos said the idea celebrates how choosing eftpos can help you stay on top of your day-to-day money, spend wisely on the everyday things that bring you joy and in doing so live a fuller life within your means.

“The brand idea perfectly encapsulates our brand purpose ‘to do good for Australia’ and is a key component of our much broader digital payments strategy, as we focus on creating greater value, ease and security for consumers and businesses,” Mr Dumont said.

As eftpos concentrates on evolving its brand and marketing strategy as part of the company’s transformation, eftpos engaged the expert team at Richards Rose following a pitch late last year to help lead these efforts.

Richards Rose Executive Creative Director, Adam Rose said eftpos is a brand with a genuine purpose; to do good for Australia.

“With this first campaign we wanted to show the joy a little tap can bring to your life. ‘Your money, well spent’ praises and encourages the choice to lead a mindful, happy life within your means. ‘Your money’ refers to the item you’ve purchased, whilst ‘well spent’ refers to the emotional reward. The eftpos functionality sits at the heart of every execution and meaningfully connects the two,” Mr Rose said

Anthony Dumont added the brand campaign expresses the ‘your money, well spent’ idea, bringing to life the emotional reward of living mindfully with your own money.

“eftpos is one of Australia’s most iconic brands, and we were careful and thoughtful about how we needed to evolve it for the future, with a defined brand story, relatable campaigns and a stand-out, relevant symbol,” Mr Dumont said.

The campaign has been achieved using a warm, friendly and fun tone and bright and vibrant colours, reflecting the brands new-look logo the stylised ‘digital e’ now representing the brand.

‘Your money, well spent’ campaign videos can be accessed here.

Credits:

Client: eftpos

Head of Brand & Marketing: Anthony Dumont
Senior Marketing Manager: Christina Werakso

Creative Agency: Richards Rose
Executive Creative Director: Adam Rose
Creative Director: Simon Edwards
Creatives: Sean Cleary, Robert Bamford, Chris Stewart, Cameron Brown
Head of Production: Tanya Hairman
Designer: Mac Archibald
Senior Finished Artist: Alistair Donald
Head of Planning: Jody Elston
Group Account Director: Kristen Sandberg
Account Executive: Dion Dovas

Production: FLIPP
Photographer/Director: Stuart Miller
Producer: Anastasia Nielsen
Post Production: White Chocolate
Sound: Squeak E Clean

eftpos launches new brand campaign championing living & spending mindfully — ‘your money, well spent’

eftpos launches new brand campaign championing living & spending mindfully — ‘your money, well spent’
26-03-2021
eftpos launches new brand campaign championing living & spending mindfully — ‘your money, well spent’

New eftpos anti-fraud tools aim to make Aussie merchants and consumers more secure online

eftpos is scheduled to launch two new eCommerce anti-fraud tools later this year, aimed at helping Australians make more secure payments online.

eftpos CEO Stephen Benton said with more Australians moving their everyday spending into the digital economy, eftpos was rolling out the eCommerce capabilities to help drive competition, provide choice and enhance online payments security.

Mr Benton said an important part of this rollout was the introduction of two new anti-fraud capabilities by the beginning of November 2021:

  • Network Fraud Scoring – to help financial institutions assess the risk associated with individual transactions.
  • eftpos Secure (EMV 3-D Secure) – two-factor authentication for consumers, which helps reduce risk for both consumers and merchants.

These new anti-fraud tools have been in development for several years and follow the earlier introduction of enhanced security and fraud services from eftpos, including the eftpos Tokenisation service in 2016 and the upgraded Disputes and Chargebacks platform in 2017.

“The introduction of these new anti-fraud services means we can extend eftpos payment options for consumers and merchants into higher risk categories of the online payments environments with confidence, and keep driving competition in this space,” Mr Benton said.

“This is a vital step in opening-up online payment options and not repeating the mistakes of the past when eCommerce card payments were first rolled out by others, particularly at a time when more Australians are relying on the digital economy for their everyday spending.”

The vast majority (84%*) of reported card fraud in Australia occurs in the online environment. eftpos’ current eCommerce card-on-file solution has experienced zero fraud because of the low-risk approach taken to minimise risk across the ecosystem.

Mr Benton said eftpos had taken a cautious approach to its entry into eCommerce, with the new anti-fraud tools and capabilities being in development for the past few years.

“The introduction of these enhanced anti-fraud tools completes the market-wide enablement of omni-channel processing support for purchase transactions. This allows eftpos to support transformational digital commerce experiences for all Australians,” Mr Benton said.

eftpos launched its first eCommerce service in August last year for Australian businesses that accept recurring card-on-file transactions from their customers. eftpos has also upgraded its network to support Deposit & Withdrawal messages, enabling secure and low-cost real-time transfer of funds for person-to-person (P2P) payments, Business-to-Consumer (B2C) and Government-to-Consumer (G2C) disbursements.

*AusPayNet Fraud Report 2020

Fraud
23-03-2021
Fraud

eftpos new brand logo

eftpos, Australia’s national payments network enabling real time debit payments across the country, today unveiled a new-look logo and brand refresh to better reflect the brands digital transformation.

The new logo and fresh brand colours follow the announcement of the eftpos digital product and technology strategy rollout over the next two years, which aims to make it easier for Australians to manage their own money and live a better life in the digital world.

eftpos CEO, Stephen Benton said eftpos wanted to create a bold and distinctive look and feel across every touch point – in store, on mobile and across all digital platforms – that appealed to all Australians including Millennials who are embracing the digital economy.

Mr Benton said eftpos is synonymous with low cost debit card payments across Australia, so it was vital the company developed a new brand identity that was still unmistakably recognised as eftpos, no matter where people shopped or what device they used.

“We want Australians to know that our company is evolving alongside them, and our goal was to convey simplicity and modernity while preserving our distinctly Australian heritage,” Mr Benton said.

“The trust, convenience and security they have come to know when using eftpos remains, and at the same time we are innovating and advancing for the future.”

“This brand refresh is a key component of our much broader digital payments strategy, focussed on creating greater value, ease and security for consumers and businesses by enabling compelling innovations for members, FinTechs and retailers that enhance the digital commerce experience.”

Mr Benton said one of the changes was to transform the eftpos ‘e’ into a dynamic, energetic visual cue to emphasise a fresh, distinctive and meaningful representation of the way Australians live their busy lives.

The refresh was spearheaded by multi-award winning branding and design agency Hulsbosch, renowned for developing visual identities for many of Australia’s iconic brands.

Jaid Hulsbosch, Director at Hulsbosch said “This iconic Australian brand is back with a defined brand story and a stand-out, relevant symbol. A vibrant upgrade in colour and an evolved, stylised ‘digital e’ now perfectly represents the brand and its exciting future.”

Mr Benton said the new brand rollout would be a staged roll out due to the brand’s extensive presence, with over 50 million cards to be updated along with hundreds of thousands of eftpos acceptance marks displayed by merchants across Australia.

“eftpos is one of Australia’s most iconic brands, and we were careful and thoughtful about how we needed to evolve it for the future,” Mr Benton explained.

“Extensive market research and consumer feedback from pre-launch testing has been extremely positive, confirming the new brand retains all the elements they uniquely associate with eftpos as a humble Australian innovator doing good for Australia,” Mr Benton said.

“Extensive market research and consumer feedback from pre-launch testing has been extremely positive, confirming the new brand retains all the elements they uniquely associate with eftpos as a humble Australian innovator doing good for Australia,” Mr Benton said.

new eftpos logo
15-03-2021
eftpos logo